The Secret Is Out, Lead Companies Suck...
If you've spent any time in real estate forums or message boards, you already know that paid leads or pay-per-lead schemes are some of the Number One complaints of real estate professsionals. There is a very logical reason why they're so unhappy and that's because lead companies in general, provide very poor leads. It's not difficult to understand why, either because...
1. You have no idea how old the lead data is.
2. The lead did not make a personal connection with you and therefore is confused when you contact them.
3. Frequently, unscrupulous lead acquistion companies used paid incentives just to receive data. In other words, your lead was bribed and has no real interest in doing business with you.
4. You don't control the information the lead sees before and after they submit their info.
5. You have no exclusivity. The sad fact is, you, the guy next door some soap salesman in Peoria is working with the same lead. It isn't your lead at all.
Leads from RealNetResponse are fresh (instant), they chose to do business with you, they have responded to your specific offer and they're your lead and nobody elses. It's that simple and precisely why RealNetResponse agents are so happy with THEIR lead data.
